Start to end: onboarding, checkout, booking, or an AI conversation from first prompt to first escalation.
UX Audit · Critical Flow
One critical flow, audited in five days.
Pick the flow that matters most — onboarding, checkout, your AI copilot. You get a written report with evidence-backed findings, a ranked fix plan, and a walkthrough call. Chat, voice, and agent surfaces are home turf.
Fixed price in US dollars, excluding any applicable taxes. Prefer to book directly? Book on Contra.
What is the proper improvement plan?
Report, then a recorded walkthrough call, then two rounds of async questions.
What you receive
A report your team can act on without me.
Every finding carries a severity, the evidence, why it costs you, the fix, and the effort. Findings are ordered by impact against effort, not by where they appear in the flow.
Written report
A one-page executive summary, the full findings ordered by impact and effort, and a "stop doing" list.
Annotated walkthrough
The flow as your user meets it, with timestamps, so nobody has to take the findings on faith.
Recorded call + follow-up
A 45-minute recorded walkthrough call, then two rounds of asynchronous questions over the following two weeks.
A hard boundary protects the value
What is—and is not—included.
Included
- One critical flow, walked as a real user in more than one posture
- Scored against standard heuristics, and for AI surfaces against probabilistic-UX principles: disclosure, trust calibration, error-as-fork, handoff
- Every finding with severity, evidence, cost, fix, and effort
- Ranked fix plan your team can execute
- 45-minute recorded walkthrough call
- Two rounds of async questions over two weeks
Not included
- Every screen and every state of the product — that is the full-product audit
- User interviews, analytics investigation, competitor research, or usability testing
- Redesign, Figma production, code review, implementation, or engineering estimates
- Accessibility certification or legal/compliance review
How it works
Scope call, brief, five days, walkthrough.
Intro call
A free 30-minute call to confirm the flow, the primary user, and fit. No pitch.
Brief and access
Product URL, prototype or screenshots, and who the user is. Share links without personal credentials.
Five business days
I walk the flow, score it, write the report, and record the annotated walkthrough.
Walkthrough and follow-up
A 45-minute recorded call, then two rounds of async questions over two weeks.
Fit check
Built for the one flow the business depends on.
This fits if…
- One journey carries most of the risk: onboarding, checkout, or the assistant your users talk to.
- You want the plan, not just the list, and a call to align the team on it.
- Your surface is a chat, voice, or agent flow and you want it judged on its own terms.
Choose something else if…
- You want to know what to fix first on one user goal — the $200 diagnostic.
- You want the five biggest leaks in 48 hours and nothing more — the $350 teardown.
- You need every screen and every state reviewed — the $850 full-product audit.
| Offer | Best question | Boundary | Delivery |
|---|---|---|---|
| $200 Diagnostic | What should I fix first? | One goal · up to 5 states · 5–10 findings · no meeting or revision | Next business day |
| $350 UX Teardown | What are the five biggest leaks? | One complete booking, onboarding, or checkout flow | 48 hours |
| $550 Critical Flow Audit | What is the proper improvement plan? | Full single-flow review, evidence, plan, and walkthrough | 5 business days |
| $850 Full Product Audit | Where does the whole product leak? | Every screen, every state · friction map · ranked fix list | 1 week |
Practical details
Before you book.
What counts as one critical flow?
One journey with a start and an end: onboarding, checkout, a booking, or an AI assistant conversation from first prompt to first escalation. If what you need spans the whole product, the full-product audit is the right scope.
Can you audit an AI chat, voice or agent surface?
Yes. Chat, voice and agent surfaces are home turf. The sample report on this site is an AI assistant flow, walked in three user postures and scored against probabilistic-UX principles alongside standard heuristics.
What is the guarantee?
If the delivered report does not contain at least three fixes you consider worth shipping, you pay half. Invoke it by email within 14 days of delivery. The full terms are on the Terms page.
How do I book?
Book a free 30-minute intro call to confirm scope and fit, or book directly through Contra. Prices are in US dollars and exclude any applicable taxes.
Is this user research?
No. It is an expert review of the supplied experience. It does not replace direct research with your users and does not guarantee a commercial outcome.
One flow. Five days. A plan your team can run.
Auditing an assistant? Read how I audit an AI assistant flow first.